Friday, 23 April 2010

Faith shoes placed into administration

Shoe giants Faith have been placed into administration today. According to trade magazine Drapers, the deal to secure the brand with the owner of menswear brand, Envy is expected to change the brand into an offering similar to Barrett's.
Comment from fashionistas already suggests that many would prefer the brand to remain as fashion-lead as possible, as opposed to the 'value' message favoured by Barrett's.
I used to work at Faith as a supervisor when I was at university and loved the collections, price point, quality, team spirit and technology they introduced in the form of bar scanners to allow sales staff to remain on the shop floor to engage with the customer, while the top floor staff source the shoe from storage and send down in a lift. Genius.
Such a shame that the brand seems to have fallen behind, while Office and the likes remain high flyers.
A sad story for a British brand on St George's Day :-(

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